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How to Opt-In to Prime Day 2022 Scheduled Changes

How to Edit your Prime Day 2022 Scheduled Changes Opt-In Strategies

The biggest online retail holiday is back again. If you want to be fully prepared for Prime Day 2022 and maximize your sales, we have the solution for you!
You now have the option to opt-in to our Prime Day 2022 Sponsored Products program and in just a few clicks increase your Budgets for Prime Day and decrease them automatically after Prime Day is finished. Budgets will be changed based on what they were the day that you opt-in. This would involve the following:

  • 50% budget increase the day before Prime Day

  • 100% budget increase for Prime Day(s)

  • Budgets back to default and 10% target ACOS decrease the day following Prime Day

  • ACOS targets back to default 2 days after Prime Day

Few important notes ❗

  • The strategy must be set live before end of July 9th, EST 📅

  • Scheduled changes will show up by the next morning in the Scheduled Budget & ACoS Changes box under Recommendations | Strategies ⬇️

  • Changes will take place based on the budget and ACoS you have the day you created the opt-in change (based on EST)

  • Only one opt-in strategy can be created - if you want more granularity across goals you can set up the scheduled changes you want manually ➡️ check out how here.

  • If you want to edit your opt-in changes, you will have to manually delete the opt-in strategy AND the scheduled changes that the opt-in creates ⬇️

    You can then create a new opt-in strategy or make your own manual scheduled changes ⬇️


How to Opt-In to Prime Day 2022 Scheduled Changes

  1. Click the Recommendations tab in the left menu. Then, select Strategies on the top. (To access the page directly, click here). ⬇️

  2. Under Strategies, select Prime Day 2022 Sponsored Products Opt-In ⬇️

  3. Click on Prime Day Opt In and you will be able to set the strategy live for your selected Goals! To select which Goals will be affected by the budget increases click on Select Goals ⬇️

  4. After you have selected your Goals just click on Create Strategy and you are done! 🎉In the Screenshot underneath you can see we had selected 2 Goals which we want to be adjusted by the Prime Day strategy ⬇️


    How to Edit your Prime Day 2022 Sponsored products Opt-In Strategies


    If you want to edit your opt-in changes, you will have to manually delete the opt-in strategy AND the scheduled changes that the opt-in creates. You can then create a new opt-in strategy or make your own manual scheduled changes.


    To delete a strategy, click the 3 dots to reveal the drop-down menu, then click Delete:

    Once you have done you will also have to delete the Scheduled Budget & ACoS Changes in the box under:

    📖 If you want to learn more about Prime Day 2022 make sure to check out our blog article!


    Article last updated July 2022. If you find this information to be out of date, please contact hello@perpetua.io.


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