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If you are an existing Perpetua user, you are probably used to starting advertising campaigns by launching goals through our app. We are expanding our offering to social media! Our platform now offers advertisers the opportunity to access a network of over 100, 000 influencers across TikTok, Instagram, Facebook, and Snapchat to further promote products sold on Amazon. This means more awareness, sales and a boost in organic rank!
By launching an influencers goal on Perpetua, users can connect with the right people without extensive networking. You can choose the social media content creators (ie. influencers) that you want to work with and easily find the perfect persona to represent your brand. These influencers have large followings and their videos will direct potential shoppers to your Amazon product listing. You can then track performance of these advertising campaigns on Perpetua to measure the impact that social media had on sales. If you also use Perpetua to run advertisements on Amazon, Walmart or Instacart, you now have the added benefit of viewing performance data consolidated in our app.
For US sellers with brand registry, you also take advantage of Amazon's BRB Program. The Brand Referral Bonus Program allows sellers to earn bonuses from traffic driven to Amazon as a reward for their non-Amazon marketing efforts.
The Perpetua Influencers dashboard will look similar to our existing dashboard: 4 metric tiles on top, a graph, and a table. It can be accessed through the Influencers tab available on the menu. Since this is a premium feature, it will cost $500 USD per month with a 3 month commitment to get access.
How to Get Access
Sign up for a demo here if you are interested in this feature.
You will be put in touch with a team member who will unlock the feature for you in the app. They will confirm once with you everything is set up.
You will then be able to see Influencers on the display.
How to launch an Influencers goal
Click on Influencers on the menu.
Click New Goal.
🔘 Select the Amazon product that you want to advertise.
Scroll down. Complete the Creative Brief form by answering the questions.
In response to the question What should the creator do?, give the influencer instructions to best present the product. Specify any preferred styles or actions. Decide on the messaging and list out everything that you want included in the script.
For Technical Requirements, list out specifications such as: video aspect ratios, soundtracks, or video length. You may also want to include that you want close-ups of the product, or subtitles. This is a free text field so you can put anything you wish!
In response to What should the creator avoid?, describe anything that should not be in the video. Perhaps you do not want the influencer to mention competitor products.
Provide a Caption for the creator. A caption can be a short sentence that highlights the main talking points from the audio. You can also add a bit of flair and personality, or hop on some popular trends or lingo.
List out some related topics under Hashtags. Hashtags help the video become discoverable when viewers search for content by topic.
List out some accounts under @mentions. This should include the handle for your brand to help interested viewers click through to your brand's profile page right away.
On the right side configuration panel, complete the following fields.
Pick the social platform using the drop-down menu. (E.g. Instagram, Tiktok, Snapchat, Facebook)
Enter your Goal Name.
Enter your budget and the number of influencers that you want to promote the product.
Enter the Amazon search term.
To further customize your coal, click ⚙️Advanced to filter for influencers that meet your requirements. Otherwise, skip to step 9.
A pop-up will appear. 🔘 Select the preferred geographical location of the influencer.
Select the category of influencers that you want to filter for.
Define the age range of the influencer by entering a minimum age and maximum age.
Define the number of followers that the influencer should have by entering in a minimum and maximum follower count.
Define the engagement rate that the influencer should have by entering a minimum and maximum percentage (%). Engagement rate is a percentage calculated by comparing total engagement to total impressions. Total Engagement are interactions such as a like or a comment.
Click Launch Goal.
What happens after I launch a goal?
In ~24-48h, your selection of influencers will be listed on the app under Interested Influencers after you click the goal.
Users can then approve or reject creators on the list.
Once creators are approved, they are paid a 1 time fee for the video they create. They are also reimbursed for the product that they have purchased.
Payment to influencers is done by Perpetua. We pay the influencers and then we invoice you.
Creators buy the product and make a video.
Our team ensures that the video meets the guidelines you specified in the Creative Brief form that was completed when the goal was launched.
Once the influencer posts the video, you will be able to see sales, clicks, and conversions by influencer for that campaign on the dashboard. We use Amazon Attribution links to track sales and report them within Perpetua.
How to Pick an Influencer
When choosing an influencer, make sure that their following matches your audience. Their background should be appropriate for your brand
Influencers are experts at content creation. They have a personality of their own and know how to interact with their audience best. You might get the best value from giving them creative freedom to showcase their strengths
Those with a large following are generally more expensive to hire - a celebrity will cost way more than a micro-influencer!
Article last updated May 2022. If you find this information to be out of date, please contact firstname.lastname@example.org.