If you want to increase target ACoS and budgets following Perpetua's recommendations rather than inputting custom values, you have the option to opt-in to our BFCM Scheduled Changes program in just one click. Budgets will be changed based on what they were the day that you opt-in. This would involve the following:
150% budget increase on Thanksgiving through to Cyber Monday for all Sponsored Product goals
How to Opt-In to BFCM Scheduled Changes
Click the Recommendations tab in the left menu. Then, select Strategies on the top. (To access the page directly, click here).
Under Scheduled Budget & ACoS Changes, click BFCM Schedule
Here, you will be able to delete the changes you do not want to occur by clicking X. Once you remove the changes you do not want (if there are any), click Accept All.
You are done! 🎉
How to Edit your BFCM Scheduled Changes Opt-In Strategies
To edit a Strategy, delete the existing strategy, and create a new one.
To delete a strategy, click the 3 dots to reveal the drop-down menu, then click Delete.
Article last updated November 2021. If you find this information to be out of date, please contact firstname.lastname@example.org.