After creating your Google Ads goal in Perpetua, wait for the corresponding campaigns to be created in the Google Ads console. Once created, you can edit the display path for your ad to make it more human-friendly.

1. Go to the Google Ads console

2. Under 'Ads & Extension' look for 'Ads'

3. Select the ad copy you are looking to edit

4. Edit the 'Display Path' to your liking and 'Save Ad'

Note: The display URL gives potential customers a clear idea of what webpage they'll reach once they click your ad, so your path text should describe your ad's landing page.

Breakdown of the various URLs you see on the ad creation page:

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