You will be able to optimize and allow Perpetua to take over any existing Sponsored Brands Product Collection or Sponsored Brands Video campaigns from Amazon. To learn about how to do this, please click here.

You will not be able to optimize and take over any old Sponsored Display campaigns due to the unique campaign structures we've built for these specific ad units. Therefore, you will need to create and launch new goals for these ads.

For Sponsored Products, you'll be launching new campaigns but Perpetua's ad engine will analyze and leverage all available historical search term, keyword, campaign, and product data that's available to us. As a result, when launching your new campaigns in Perpetua, you'll never really be starting any of them from "scratch" since this data will always be utilized.

To learn more about what happens in the transition process from your old Sponsored Products campaigns to your newly launched Perpetua-managed campaigns, check out this video in our Ad School or this help article: What happens to my old campaigns when I go live with Perpetua?

Article last updated March 2023. If you find this information to be out of date, please contact hello@perpetua.io