You will be able to optimize and allow Perpetua to take over any existing Sponsored Brands or Sponsored Brands Video campaigns from Amazon. To learn about how to do this, please click here.
You will not be able to optimize and take over any old Sponsored Display campaigns due to the unique campaign structures we've built for these specific ad units. Therefore, you will need to create and launch new goals for these ads.
You will also not be able to take over any old Sponsored Products campaigns by default. For your new campaigns, Perpetua's models will analyze and leverage all available historical search term, keyword, campaign, and product data that we have access to. So, you'll never really be starting any Perpetua campaigns from "scratch", as we will always utilize historical data when ramping up the Perpetua ones.
To learn more about what happens in the transition process from your old Sponsored Products campaigns to your newly launched Perpetua-managed campaigns, check out this video in our Ad School or this help article: What happens to my old campaigns when I go live with Perpetua?