Here is a list of changes you can make directly on Google Ads to campaigns managed by Perpetua, that our ad engine will not override:
Adding and pausing keyword targets
Adding and removing negative matches
Changing and updating ad copy (headlines, descriptions, display path)
Adding Extensions
Any changes to audience targeting
Any changes to device targeting
Any changes to demographic targeting
These are changes that Perpetua's ad engine will automatically override if you make the adjustments in Google Ads. These changes should be made directly on Perpetua:
Pausing and unpausing campaigns
Changing bids on keyword targets
Changing campaign daily budgets
Updating the goal name
Creating ad copies
All ad copies that are created within the Google console but do not exist in Perpetua will be removed to ensure that our app and Google Campaigns are in sync