Here is a list of changes you can make directly on Google Ads to campaigns managed by Perpetua, that our ad engine will not override:

These are changes that Perpetua's ad engine will automatically override if you make the adjustments in Google Ads. These changes should be made directly on Perpetua:

  • Pausing and unpausing campaigns

  • Changing bids on keyword targets

  • Changing campaign daily budgets

  • Updating the goal name

  • Creating ad copies

    • All ad copies that are created within the Google console but do not exist in Perpetua will be removed to ensure that our app and Google Campaigns are in sync

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