Google Ads via Attribution

Managing your Google Ads goals on Perpetua via Amazon Attribution

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13 articles in this collection
Written by Adam Epstein, Michelle Meleskie, Claire Lee and 1 other

Brand Referral Bonus Program

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Written by Mike Cowan
Updated this week

Connect Your Google Ads & Amazon Attribution Account

An instruction manual showing you how to connect your Amazon Attribution and Google Ads accounts to Perpetua

Written by Adam Epstein
Updated over a week ago

How to Launch a Google Ads Goal

How to create and launch a Google Search Ad goal in Perpetua.

Written by Adam Epstein
Updated over a week ago

Adding Keywords to your Google Ads Goal

Best practices when adding keywords to your Google Ads campaigns and how to implement them on Perpetua

Written by Adam Epstein
Updated over a week ago

Google Ads Best Practices for Ad Copy

Written by Adam Epstein
Updated over a week ago

What changes can I make directly in Google Ads for my Perpetua managed goals?

A list of changes that Perpetua will/will not override when you make them directly on the Google Ads console

Written by Adam Epstein
Updated over a week ago

Understanding your Google Ads via Amazon Attribution Metrics

This article outlines how to get a better read on your Attribution goals.

Written by Claire Lee
Updated over a week ago

How can I true A/B test with my Google Ads ad copy?

A step-by-step guide to A/B test your Google ads launched through Perpetua

Written by Adam Epstein
Updated over a week ago

How can I shorten the display path for my Google Ads ad copy?

What is the difference between Display Path and Tracking Template?

Written by Adam Epstein
Updated over a week ago

Why have my order IDs not been created in Amazon Attribution UI?

What an Order ID is and why you may not see it on your Amazon Attribution account

Written by Adam Epstein
Updated over a week ago

Why do I have clicks on my Google Ads but do not see any Amazon DPVs (detail page views)?

A step by step guide on how to troubleshoot the cause of missing detail page views (DPVs) from your Amazon Attribution account on Perpetua

Written by Adam Epstein
Updated over a week ago

Google Ads Quality Score

How is my quality score determined and what does it mean?

Written by Michelle Meleskie
Updated over a week ago

Google to Amazon Attribution

How does attribution work for Google to Amazon ads

Written by Michelle Meleskie
Updated over a week ago