About Perpetua

Joe Rideout avatar Adam Epstein avatar Claire Lee avatar
9 articles in this collection
Written by Joe Rideout, Adam Epstein, and Claire Lee

What does Perpetua do?

This is a quick overview of what our software can do for you and your organization
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Written by Joe Rideout
Updated over a week ago

Why should I use Perpetua rather than Amazon on my own?

The value of running Perpetua AI automated campaigns vs. Amazon
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Written by Adam Epstein
Updated over a week ago

The Sponsored Ads you can Optimize in Perpetua by Region and Advertiser Type

A guide to which Sponsored Ad units are available to optimize based on your region and advertiser type.
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Written by Claire Lee
Updated over a week ago

How does Perpetua choose products and product categories to target?

Learn about Perpetua's automated logic for targeting products and product categories.
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Written by Joe Rideout
Updated over a week ago

Does Perpetua run product targeting sponsored ad campaigns?

Sponsored product ads can either target keywords or products using PAT. Does Perpetua support product targeting?
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Written by Joe Rideout
Updated over a week ago

Does Perpetua optimize Sponsored Brand campaigns?

Find out more about Perpetua's AI-powered Sponsored Brand optimizer.
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Written by Joe Rideout
Updated over a week ago

How does Perpetua adjust bids?

How often does Perpetua adjust bids on manual campaigns and what is the logic behind bid changes?
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Written by Joe Rideout
Updated over a week ago

Does Perpetua support KDP accounts?

Can Perpetua optimize ads for Kindle Direct Publishers?
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Written by Joe Rideout
Updated over a week ago

Do campaigns automatically stop running if an item is out of stock?

Will Perpetua automatically pause campaigns for products that are out of inventory or do I need to pause them myself?
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Written by Joe Rideout
Updated over a week ago