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7 articles in this collection
Written by Kevin Michael, Joe Rideout, Michelle Meleskie and 1 other

Search Term Tracking: FAQs

What is Search Term Tracking, how does it work, and why is this important to me?

Written by Michelle Meleskie
Updated over a week ago

Attribution Window

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Written by Michelle Meleskie
Updated over a week ago

Perpetua’s DSP Service and Naming Conventions

How Do I Navigate Line Item Reporting in Perpetua?

Written by Alec Tulett
Updated over a week ago

How does the sales analytics feature work for Vendors?

Easy steps for Vendors to us the Sales Analytics feature

Written by Kevin Michael
Updated over a week ago

Why are organic sales zero or negative?

Explaining how Perpetua calculates organic sales

Written by Kevin Michael
Updated over a week ago

Why do I only see the last 2 months of advertising data in Perpetua?

If you are a new customer and switch to the 24 week or 1 year view, the ad spend numbers might be lower than expected. Find out why.

Written by Joe Rideout
Updated over a week ago

Perpetua-managed Toggle

What does the slider with the Perpetua logo on it do?

Written by Joe Rideout
Updated over a week ago