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9 articles in this collection
Written by Kevin Michael, Joe Rideout, Michelle Meleskie and 2 others
Written by Kevin Michael, Joe Rideout, Michelle Meleskie and 2 others
Search Term Tracking: FAQs
What is Search Term Tracking, how does it work, and why is this important to me?
Written by Michelle Meleskie
Updated over a week ago
Updated over a week ago
New metrics in Total Sales tab
New metrics in the Total Sales tab and how to view them on your Perpetua dashboard.
Written by Claire Lee
Updated over a week ago
Updated over a week ago
Attribution Window
How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?
Written by Michelle Meleskie
Updated over a week ago
Updated over a week ago
New-to-brand metrics
What are New-to-brand metrics and how do I view them on my Perpetua dashboard?
Written by Claire Lee
Updated over a week ago
Updated over a week ago
Perpetua’s DSP Service and Naming Conventions
How Do I Navigate Line Item Reporting in Perpetua?
Written by Alec Tulett
Updated over a week ago
Updated over a week ago
How does the sales analytics feature work for Vendors?
Easy steps for Vendors to us the Sales Analytics feature
Written by Kevin Michael
Updated over a week ago
Updated over a week ago
Why are organic sales zero or negative?
Explaining how Perpetua calculates organic sales
Written by Kevin Michael
Updated over a week ago
Updated over a week ago
Why do I only see the last 2 months of advertising data in Perpetua?
If you are a new customer and switch to the 24 week or 1 year view, the ad spend numbers might be lower than expected. Find out why.
Written by Joe Rideout
Updated over a week ago
Updated over a week ago
Perpetua-managed Toggle
What does the slider with the Perpetua logo on it do?
Written by Joe Rideout
Updated over a week ago
Updated over a week ago