Goals and Strategies

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms

Written by Claire Lee
Updated over a week ago

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Written by Claire Lee
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.

Written by Claire Lee
Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

Written by Gloria Abromeit
Updated over a week ago

Understanding your DSP Metrics

This article outlines how to get a better read on your DSP campaign's performance

Written by Lisa Senensky
Updated over a week ago

Managing Sponsored Display Goals

How to edit and manage your Perpetua Sponsored Display goals.

Written by Claire Lee
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Bid Adjustments

What are bid adjustments and when should I be using them?

Written by Patrick Quaggin-Smith
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.

Written by Claire Lee
Updated over a week ago

Branded PAT

What is Branded PAT?

Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

Written by Michelle Meleskie
Updated over a week ago

How Sponsored Product Goals Translate to Campaigns Launched

How Sponsored Product Goals Translate to Campaigns Launched on Perpetua

Written by Linda Wan
Updated over a week ago

How does Search Term Isolation work?

What is Search Term Isolation and how do I use it on Perpetua?

Written by Kevin Michael
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Written by Michelle Meleskie
Updated over a week ago

Dayparting

How do I use dayparting in Perpetua?

Written by Michelle Meleskie
Updated over a week ago

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

Written by Linda Wan
Updated over a week ago

Limiting Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?

Written by Michelle Meleskie
Updated over a week ago

Broad Match Modifier

What is the difference between a Broad Match and a Broad Match Modifier?

Written by Michelle Meleskie
Updated over a week ago

Launching a Sponsored Brand Goal

How do I launch a Sponsored Brand goal in Perpetua?

Written by Linda Wan
Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Written by Michelle Meleskie
Updated over a week ago

Targeting Types for Sponsored Brand Goals

How should I set up targeting types for my Sponsored Brand Goals?

Written by Claire Lee
Updated over a week ago

Incomplete Ad Groups in Keyword Boosts

Why are the Ad Groups in my keyword boost campaign incomplete?

Written by Michelle Meleskie
Updated over a week ago

After launching a Keyword Boost, why have my bids gone down?

Understand what happens to your bids in Amazon after launching a Keyword Boost

Written by Kevin Michael
Updated over a week ago

Managing Keyword Boosts

How to edit and manage your Perpetua Keyword Boosts.

Written by Claire Lee
Updated over a week ago

Keyword Boost

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Written by Patrick Quaggin-Smith
Updated over a week ago

All Things ACoS

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Bright Osei
Updated over a week ago

Should I set the same ACoS target for all of my goals?

Written by Kevin Michael
Updated over a week ago

Keywords and ASINS

Guide to Keyword Match Types: Broad, Phrase, or Exact

How different keyword match types will bid on Search Terms for Sponsored Products

Written by Michelle Meleskie
Updated over a week ago

Adding keyword and ASIN targets

How do I add keyword and ASIN targets to a campaign myself?

Written by Linda Wan
Updated over a week ago

Negative Keywords in Perpetua

Why doesn't Perpetua automatically add negative keywords?

Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Explaining why some targets may have an ACoS higher than your target

Written by Kevin Michael
Updated over a week ago

ASINs in Search Term Reports

What does it mean when I see ASINs in my search term reports?

Written by Joe Rideout
Updated over a week ago

Keywords vs. Search Terms

What to expect after launching your first Perpetua goal

Advanced Settings for Sponsored Product Goals

The Amazon Flywheel

Understanding your DSP Metrics

Managing Sponsored Display Goals

When should I group products into a single goal?

Sponsored Display

Bid Adjustments

How to advertise products with no advertising history

Branded PAT

What targets should be added to goals

How Sponsored Product Goals Translate to Campaigns Launched

How does Search Term Isolation work?

Add Targets while Launching a Goal

Dayparting

What happens to my old campaigns when I go live with Perpetua?

Limiting Budget Allocation

Broad Match Modifier

Sponsored Brands Video beta

Launching a Sponsored Brand Goal

Editing Sponsored Brand Creatives in Amazon

Targeting Types for Sponsored Brand Goals

Sponsored Brands Video Recommendations

Sponsored Brand Video Optimization

Sponsored Brand Video Creator

Sponsored Brand Video Custom Themes

Incomplete Ad Groups in Keyword Boosts

After launching a Keyword Boost, why have my bids gone down?

Managing Keyword Boosts

Keyword Boost

The importance of an initial target ACoS

Should I set the same ACoS target for all of my goals?

Guide to Keyword Match Types: Broad, Phrase, or Exact

Adding keyword and ASIN targets

Negative Keywords in Perpetua

Why do some keywords have ACoS that is significantly higher than my target ACoS?

ASINs in Search Term Reports