Goals and Strategies

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

Written by Gloria Abromeit
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Bid Adjustments

What are bid adjustments and when should I be using them?

Written by Patrick Quaggin-Smith
Updated over a week ago

How Sponsored Product Goals Translate to Campaigns Launched

How Sponsored Product Goals Translate to Campaigns Launched on Perpetua

Written by Linda Wan
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Written by Michelle Meleskie
Updated over a week ago

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

Written by Linda Wan
Updated over a week ago

Launching a Sponsored Brand Goal

How do I launch a Sponsored Brand goal in Perpetua?

Written by Linda Wan
Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Written by Michelle Meleskie
Updated over a week ago

After launching a Keyword Boost, why have my bids gone down?

Understand what happens to your bids in Amazon after launching a Keyword Boost

Written by Kevin Michael
Updated over a week ago

Keyword Boost

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Written by Patrick Quaggin-Smith
Updated over a week ago

All Things ACoS

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Bright Osei
Updated over a week ago

Should I set the same ACoS target for all of my goals?

Written by Kevin Michael
Updated over a week ago

Keywords and ASINS

Adding keyword and ASIN targets

How do I add keyword and ASIN targets to a campaign myself?

Written by Linda Wan
Updated over a week ago

Negative Keywords in Perpetua

Why doesn't Perpetua automatically add negative keywords?

Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Explaining why some targets may have an ACoS higher than your target

Written by Kevin Michael
Updated over a week ago

ASINs in Search Term Reports

What does it mean when I see ASINs in my search term reports?

Written by Joe Rideout
Updated over a week ago

The Amazon Flywheel

When should I group products into a single goal?

Bid Adjustments

How Sponsored Product Goals Translate to Campaigns Launched

Add Targets while Launching a Goal

What happens to my old campaigns when I go live with Perpetua?

Sponsored Brands Video beta

Launching a Sponsored Brand Goal

Editing Sponsored Brand Creatives in Amazon

Sponsored Brands Video Recommendations

Sponsored Brand Video Optimization

Sponsored Brand Video Creator

Sponsored Brand Video Custom Themes

After launching a Keyword Boost, why have my bids gone down?

Keyword Boost

The importance of an initial target ACoS

Should I set the same ACoS target for all of my goals?

Adding keyword and ASIN targets

Negative Keywords in Perpetua

Why do some keywords have ACoS that is significantly higher than my target ACoS?

ASINs in Search Term Reports