Goals and Strategies | Perpetua Labs Help Center

Goals and Strategies

7 articles in this collection
Written by Kevin Michael, Joe Rideout, and Adam Epstein

Should I set the same ACoS target for all of my goals?

Written by Kevin Michael
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Written by Kevin Michael
Updated over a week ago

Why should I group certain products into a single goal?

Written by Kevin Michael
Updated over a week ago

ASINs in Search Term Reports

What does it mean when I see ASINs in my search term reports

Written by Joe Rideout
Updated over a week ago

What if I really want to manage an aspect of the campaign that I'm really good at?

Eliminating bias

Written by Adam Epstein
Updated over a week ago

How does the "reach new customers" goal work?

The "reach new customers" goal can be used to specifically target customers who are not yet familiar with your product or brand.

Written by Joe Rideout
Updated over a week ago