Goals and Strategies

Sponsored Product and Sponsored Brand goals and strategies for success

Kevin Michael avatar Joe Rideout avatar Patrick Quaggin-Smith avatar +6
38 articles in this collection
Written by Kevin Michael, Joe Rideout, Patrick Quaggin-Smith and 6 others

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Understanding your DSP Metrics

This article outlines how to get a better read on your DSP campaign's performance
Lisa Senensky avatar
Written by Lisa Senensky
Updated over a week ago

Managing Sponsored Display Goals

How to edit and manage your Perpetua Sponsored Display goals.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Sponsored Display

What are the benefits of Sponsored Display Ads and how to launch them on Perpetua.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Bid Adjustments

What are bid adjustments and when should I be using them?
Patrick Quaggin-Smith avatar
Written by Patrick Quaggin-Smith
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago