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Goals and Strategies
Goals and Strategies
Sponsored Product and Sponsored Brand goals and strategies for success
+7
42 articles in this collection
Written by
Kevin Michael,
Joe Rideout,
Patrick Quaggin-Smith
and 7 others
Can I optimize existing campaigns in Amazon when transitioning to Perpetua?
Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?
Written by
Claire Lee
Updated over a week ago
Keywords vs. Search Terms
Explaining the difference between Amazon keywords and search terms
Written by
Claire Lee
Updated over a week ago
What to expect after launching your first Perpetua goal
Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.
Written by
Claire Lee
Updated over a week ago
Advanced Settings for Sponsored Product Goals
What you can do in the new Advanced Settings modal for your Sponsored Product goals.
Written by
Claire Lee
Updated over a week ago
The Amazon Flywheel
An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.
Written by
Gloria Abromeit
Updated over a week ago
Understanding your DSP Metrics
This article outlines how to get a better read on your DSP campaign's performance
Written by
Claire Lee
Updated over a week ago
Managing Sponsored Display Goals
How to edit and manage your Perpetua Sponsored Display goals.
Written by
Claire Lee
Updated over a week ago
When should I group products into a single goal?
Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.
Written by
Joe Rideout
Updated over a week ago
Sponsored Display
What are the benefits of Sponsored Display Ads and how to launch them on Perpetua.
Written by
Claire Lee
Updated over a week ago
Bid Adjustments
What are bid adjustments and when should I be using them?
Written by
Patrick Quaggin-Smith
Updated over a week ago
How to advertise products with no advertising history
A guide on advertising new products or products with no advertising history.
Written by
Claire Lee
Updated over a week ago
Virtual Bundles
Everything you need to know about Virtual Bundles
Written by
Claire Lee
Updated over a week ago
Sponsored Products
Branded PAT
What is Branded PAT?
Written by
Michelle Meleskie
Updated over a week ago
What targets should be added to goals
When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?
Written by
Michelle Meleskie
Updated over a week ago
How Sponsored Product Goals Translate to Campaigns Launched
How Sponsored Product Goals Translate to Campaigns Launched on Perpetua
Written by
Linda Wan
Updated over a week ago
How does Search Term Isolation work?
What is Search Term Isolation and how do I use it on Perpetua?
Written by
Kevin Michael
Updated over a week ago
Add Targets while Launching a Goal
Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?
Written by
Michelle Meleskie
Updated over a week ago
Dayparting
How do I use dayparting in Perpetua?
Written by
Michelle Meleskie
Updated over a week ago
What happens to my old campaigns when I go live with Perpetua?
Once I move to Perpetua, do I need to turn off old amazon campaigns?
Written by
Linda Wan
Updated over a week ago
Limiting Budget Allocation
How can I control how much budget goes to specific campaigns within a segment?
Written by
Michelle Meleskie
Updated over a week ago
Best Practices for Product Detail pages
How do I make my product listing on Amazon perform better?
Written by
Alice Jin
Updated this week
Sponsored Brands
How to optimize your existing Sponsored Brands campaigns from Amazon
How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.
Written by
Claire Lee
Updated over a week ago
Broad Match Modifier
What is the difference between a Broad Match and a Broad Match Modifier?
Written by
Michelle Meleskie
Updated over a week ago
Launching a Sponsored Brand Goal
How do I launch a Sponsored Brand goal in Perpetua?
Written by
Linda Wan
Updated over a week ago
Editing Sponsored Brand Creatives in Amazon
What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?
Written by
Michelle Meleskie
Updated over a week ago
Targeting Types for Sponsored Brand Goals
How should I set up targeting types for my Sponsored Brand Goals?
Written by
Claire Lee
Updated over a week ago
Sponsored Brands Video Recommendations
Perpetua's recommendations for a successful Sponsored Brands video campaign.
Written by
Gloria Abromeit
Updated over a week ago
Sponsored Brand Video Optimization
How does Perpetua optimize Sponsored Brand video campaigns?
Written by
Michelle Meleskie
Updated over a week ago
Sponsored Brand Video Creator
How do I use the video creator for Sponsored Brand videos?
Written by
Michelle Meleskie
Updated over a week ago
Sponsored Brand Video Custom Themes
You may want a custom theme for your brand if you have specific branding you want when creating videos
Written by
Michelle Meleskie
Updated over a week ago
Keyword Boost
Incomplete Ad Groups in Keyword Boosts
Why are the Ad Groups in my keyword boost campaign incomplete?
Written by
Michelle Meleskie
Updated over a week ago
After launching a Keyword Boost, why have my bids gone down?
Understand what happens to your bids in Amazon after launching a Keyword Boost
Written by
Kevin Michael
Updated over a week ago
Managing Keyword Boosts
How to edit and manage your Perpetua Keyword Boosts.
Written by
Claire Lee
Updated over a week ago
Keyword Boost
Dominate top-of-search, own flagship category keywords and climb Organic Rank.
Written by
Patrick Quaggin-Smith
Updated over a week ago
All Things ACoS
The importance of an initial target ACoS
Setting a strategic initial target ACoS will help set you up for success.
Written by
Bright Osei
Updated over a week ago
Should I set the same ACoS target for all of my goals?
Written by
Kevin Michael
Updated over a week ago
Keywords and ASINS
How Do I View the Targets That I've Added into Goals?
How to filter for a list of all the targets you manually added in a goal
Written by
Kyra Petticrew
Updated over a week ago
Guide to Keyword Match Types: Broad, Phrase, or Exact
How different keyword match types will bid on Search Terms for Sponsored Products
Written by
Michelle Meleskie
Updated over a week ago
Adding keyword and ASIN targets
How do I add keyword and ASIN targets to a campaign myself?
Written by
Linda Wan
Updated over a week ago
Negative Keywords in Perpetua
Why doesn't Perpetua automatically add negative keywords?
Written by
Michelle Meleskie
Updated over a week ago
Why do some keywords have ACoS that is significantly higher than my target ACoS?
Explaining why some targets may have an ACoS higher than your target
Written by
Kevin Michael
Updated over a week ago
ASINs in Search Term Reports
What does it mean when I see ASINs in my search term reports?
Written by
Joe Rideout
Updated over a week ago