Goals and Strategies

Sponsored Product and Sponsored Brand goals and strategies for success

Kevin Michael avatar Joe Rideout avatar Patrick Quaggin-Smith avatar +9
46 articles in this collection
Written by Kevin Michael, Joe Rideout, Patrick Quaggin-Smith and 9 others

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Is it possible to manage existing PPC/SP campaigns in seller account through Perpetua?

Taking over Amazon campaigns when transitioning to Perpetua
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Bid Adjustments

What are bid adjustments and when should I be using them?
Patrick Quaggin-Smith avatar
Written by Patrick Quaggin-Smith
Updated over a week ago

Virtual Bundles

Everything you need to know about Virtual Bundles
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Understanding your DSP Metrics

This article outlines how to get a better read on your DSP campaign's performance
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Can I use special characters on keywords and campaign names?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. in Perpetua and Amazon
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

What are the target limits for each ad unit?

A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaigns
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

How Sponsored Product Goals Translate to Campaigns Launched

How Sponsored Product Goals Translate to Campaigns Launched on Perpetua
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Branded PAT

What is Branded PAT?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

PAT Campaigns in Search Results

Why are my PAT Campaigns showing up in search results?
Sadie Bear avatar
Written by Sadie Bear
Updated over a week ago

How does Search Term Isolation work?

What is Search Term Isolation and how do I use it on Perpetua?
Kevin Michael avatar
Written by Kevin Michael
Updated over a week ago

Dayparting

How do I use dayparting in Perpetua?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Limiting Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Best Practices for Product Detail pages

How do I make my product listing on Amazon perform better?
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

How to optimize your existing Sponsored Brands campaigns from Amazon

How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Targeting Types for Sponsored Brand Goals

How should I set up targeting types for my Sponsored Brand Goals?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Launching a Sponsored Brand Goal

How do I launch a Sponsored Brand goal in Perpetua?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

Broad Match Modifier

What is the difference between a Broad Match and a Broad Match Modifier?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Sponsored Brands Video Recommendations

Perpetua's recommendations for a successful Sponsored Brands video campaign.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Sponsored Brand Video Optimization

How does Perpetua optimize Sponsored Brand video campaigns?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Creator

How do I use the video creator for Sponsored Brand videos?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Custom Themes

You may want a custom theme for your brand if you have specific branding you want when creating videos
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago