Goals and Strategies | Perpetua Labs Help Center

Goals and Strategies

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10 articles in this collection
Written by Kevin Michael, Joe Rideout, Patrick Quaggin-Smith and 4 others

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

Written by Gloria Abromeit
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Keyword Boost

After launching a Keyword Boost, why have my bids gone down?

Written by Kevin Michael
Updated this week

Keyword Boost

Written by Patrick Quaggin-Smith
Updated this week

All Things ACoS

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Bright Osei
Updated over a week ago

Should I set the same ACoS target for all of my goals?

Written by Kevin Michael
Updated over a week ago

Keywords and ASINS

Adding keyword and ASIN targets

Written by Joyce Lin
Updated over a week ago

Negative Keywords in Perpetua

Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Written by Kevin Michael
Updated over a week ago

ASINs in Search Term Reports

What does it mean when I see ASINs in my search term reports?

Written by Joe Rideout
Updated over a week ago