Goals and Strategies

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Written by Claire Lee
Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

Written by Gloria Abromeit
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.

Written by Claire Lee
Updated over a week ago

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?

Written by Claire Lee
Updated over a week ago

Is it possible to manage existing PPC/SP campaigns in seller account through Perpetua?

Taking over Amazon campaigns when transitioning to Perpetua

Written by Alice Jin
Updated over a week ago

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms

Written by Claire Lee
Updated over a week ago

Bid Adjustments

What are bid adjustments and when should I be using them?

Written by Patrick Quaggin-Smith
Updated over a week ago

Virtual Bundles

Everything you need to know about Virtual Bundles

Written by Claire Lee
Updated over a week ago

Understanding your DSP Metrics

This article outlines how to get a better read on your DSP campaign's performance

Written by Claire Lee
Updated over a week ago

Can I use special characters on keywords and campaign names?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. in Perpetua and Amazon

Written by Joey Ahn
Updated over a week ago

What are the target limits for each ad unit?

A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaigns

Written by Joey Ahn
Updated over a week ago

How Sponsored Product Goals Translate to Campaigns Launched

How Sponsored Product Goals Translate to Campaigns Launched on Perpetua

Written by Linda Wan
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

Written by Michelle Meleskie
Updated over a week ago

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

Written by Linda Wan
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.

Written by Claire Lee
Updated over a week ago

Branded PAT

What is Branded PAT?

Written by Michelle Meleskie
Updated over a week ago

PAT Campaigns in Search Results

Why are my PAT Campaigns showing up in search results?

Written by Sadie Bear
Updated over a week ago

How does Search Term Isolation work?

What is Search Term Isolation and how do I use it on Perpetua?

Written by Kevin Michael
Updated over a week ago

Dayparting

How do I use dayparting in Perpetua?

Written by Michelle Meleskie
Updated over a week ago

Limiting Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?

Written by Michelle Meleskie
Updated over a week ago

Best Practices for Product Detail pages

How do I make my product listing on Amazon perform better?

Written by Alice Jin
Updated over a week ago

Keyword Boost

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Written by Patrick Quaggin-Smith
Updated over a week ago

Managing Keyword Boosts

How to edit and manage your Perpetua Keyword Boosts.

Written by Claire Lee
Updated over a week ago

After launching a Keyword Boost, why have my bids gone down?

Understand what happens to your bids in Amazon after launching a Keyword Boost

Written by Kevin Michael
Updated over a week ago

Incomplete Ad Groups in Keyword Boosts

Why are the Ad Groups in my keyword boost campaign incomplete?

Written by Michelle Meleskie
Updated over a week ago

How to optimize your existing Sponsored Brands campaigns from Amazon

How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.

Written by Claire Lee
Updated over a week ago

Targeting Types for Sponsored Brand Goals

How should I set up targeting types for my Sponsored Brand Goals?

Written by Claire Lee
Updated over a week ago

Launching a Sponsored Brand Goal

How do I launch a Sponsored Brand goal in Perpetua?

Written by Linda Wan
Updated over a week ago

Broad Match Modifier

What is the difference between a Broad Match and a Broad Match Modifier?

Written by Michelle Meleskie
Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Written by Michelle Meleskie
Updated over a week ago

Sponsored Brands Video Recommendations

Perpetua's recommendations for a successful Sponsored Brands video campaign.

Written by Gloria Abromeit
Updated over a week ago

Sponsored Brand Video Optimization

How does Perpetua optimize Sponsored Brand video campaigns?

Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Creator

How do I use the video creator for Sponsored Brand videos?

Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Custom Themes

You may want a custom theme for your brand if you have specific branding you want when creating videos

Written by Michelle Meleskie
Updated over a week ago

Sponsored Display

What are the benefits of Sponsored Display Ads and how to launch them on Perpetua.

Written by Claire Lee
Updated over a week ago

Managing Sponsored Display Goals

How to edit and manage your Perpetua Sponsored Display goals.

Written by Claire Lee
Updated over a week ago

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Bright Osei
Updated over a week ago

Should I set the same ACoS target for all of my goals?

Written by Kevin Michael
Updated over a week ago

How Do I View the Targets That I've Added into Goals?

How to filter for a list of all the targets you manually added in a goal

Written by Kyra Petticrew
Updated over a week ago

Guide to Keyword Match Types: Broad, Phrase, or Exact

How different keyword match types will bid on Search Terms for Sponsored Products

Written by Michelle Meleskie
Updated over a week ago

Adding keyword and ASIN targets

How do I add keyword and ASIN targets to a campaign myself?

Written by Linda Wan
Updated over a week ago

Negative Keywords in Perpetua

Why doesn't Perpetua automatically add negative keywords?

Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Explaining why some targets may have an ACoS higher than your target

Written by Kevin Michael
Updated over a week ago

ASINs in Search Term Reports

What does it mean when I see ASINs in my search term reports?

Written by Joe Rideout
Updated over a week ago