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Targets

What targets get added when I launch a branded segment?

What targets get added when I launch a competitor segment?
What targets get added to the Custom ASIN segment?

How does Perpetua harvest targets for SD?

Can you have ASIN targets in multiple SD goal segments?

Campaign Structure

Can you have the same ASIN in multiple goals?

How many Custom ASIN Product Targeting segments can I launch in one goal?

Can you have multiple segments of the same type in 1 goal?

Can I manage my existing SD campaigns from Amazon using Perpetua?

What is the budget minimum for each segment?


What targets get added when I launch a branded segment?

  • Your brand's ASINs that are in the category you are advertising in

  • Products in the goal will be harvested as ASIN targets

  • Branded ASIN targets from existing SP goals

Note: The brand will be negative matched in a competitor segment.

What targets get added when I launch a competitor segment?

  • Category targets of the advertised ASINs (targets that are unbranded)

What targets get added to the Custom ASIN segment?

  • Product ASINs added by you

Note: There will be no category targets in this segment.

How does Perpetua harvest targets for SD?

It is only based on the corresponding SP and user-added targets at the moment.

Can you have ASIN targets in multiple SD goal segments?

It is not possible to have an ASIN target be in different segments within the same goal.

You can however have ASIN targets be in different custom segments if custom segments are not in the same goal.

Can you have the same ASIN in multiple goals?

Yes.

How many Custom ASIN Product Targeting segments can I launch in one goal?

At the moment, the limit is 15 per goal. However, you could just launch another goal with the same products if you want to create more.

Can you have multiple segments of the same type in 1 goal?

For the brand defense and competitor segments, no. You can 1 of each per goal.

For the custom ASINs segment, yes. You can have up to 15 per goal.

Can I manage my existing SD campaigns from Amazon using Perpetua?

No.

What is the budget minimum for each segment?

$5 USD for all marketplaces/countries.

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