At Perpetua, we create goals, not campaigns in order to implement your strategic objectives.

When you launch a sponsored products (SP) goal, a sub-set of campaigns are launched. Our campaign structure for Sponsored Products is as follows:

On our app, you are able to view metrics at the goal, segment and campaign levels.

Keep in mind that the goal data does not match the segment data.

Metrics shown on the goal view page are based on campaign-level data.

Referring to the example in the image above, the goal 'Banana Bag Drink' is set up with 'brand-based targeting' which has two segments within it - branded and unbranded. The attributed sales for the branded segment would be the attributed sales from the two campaigns within this segment, i.e.: branded manual keyword and branded PAT campaigns. Similarly, the attributed sales for the unbranded segment would represent the attributed sales from the three campaigns within it, i.e.: unbranded manual keyword, unbranded PAT and auto campaigns.


If you click into the goal and click the segments tab, this data is based on search term level data.

When you click into the 'Banana Bag Drink' goal ➡️ click Segments, the attributed sales amount is different than when you look at 'Banana Bag Drink' in the goal overview page (ie. when you click on Sponsored Products on the left side panel).

The attributed sales for the branded segment represent sales coming from branded search terms. The same principle would apply for the unbranded segment; the amount shown reflects the sales that came from unbranded search terms.

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