Here is a list of changes you can make directly on Google Ads to campaigns managed by Perpetua, that our ad engine will not override:
- Adding and pausing keyword targets
- Adding and removing negative matches
- Changing and updating ad copy (headlines, descriptions, display path)
- Adding Extensions
- Any changes to demographic targeting
- Any changes to device targeting
These are changes that Perpetua's ad engine will automatically override if you make the adjustments in Google Ads. These changes should be made directly on Perpetua:
- Pausing and unpausing campaigns
- Changing bids on keyword targets
- Changing campaign daily budgets
- Updating the goal name