Here is a list of changes you can make directly on Google Ads to campaigns managed by Perpetua, that our ad engine will not override:

These are changes that Perpetua's ad engine will automatically override if you make the adjustments in Google Ads. These changes should be made directly on Perpetua:

  • Pausing and unpausing campaigns
  • Changing bids on keyword targets
  • Changing campaign daily budgets
  • Updating the goal name
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