What does this error message mean?

You've likely received the following error message:

This error message explains why your SP goal your SP goal failed to be created.

This error message means that you have added duplicate phrases under either the Branded or Competitor segments of the goal. These duplicates must be removed in order to launch the goal successfully. To edit and remove the duplicates:

1. Click into the "Edit" icon beside either the Branded or Competitor phrases.

2. You will likely see duplicate phrases in the box. Go through the list and delete any duplicate terms. Then click "Done".

IMPORTANT: It is not necessary to add every single branded or competitor keyword within this section. Branded phrases should only include your brand name and any misspellings that come along with it (i.e. Adidas, Adiadas, etc.) The same goes for Competitor phrases, this should only include your Competitors' brand names and any misspellings. Then, Perpetua will target all exact, phrase, and broad match keywords with those phrases included.

You should now be able to launch the goal successfully.

For more information on the difference between phrases and keywords, check out this Ad School video.

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