When you currently set up your Google Ads goal, true A/B testing is not automatically turned on. Your Google Ads ad copy is optimized to show the ad copy with the best CTR (click-through rate).

If you are looking for true A/B testing, you can turn on this feature directly in Google Ads.

1. Once your Google Ads goal has been launched in Perpetua, allow some time for the campaigns to be created in Google Ads

2. Once the campaigns are created in Google Ads, go into each campaign's setting and select 'Edit In Settings'

3. Under 'Settings', look for 'Ad Rotation'. Change the setting from 'Optimize' to 'Do not optimize

Your Google Ads ad copies will now be served evenly for you to A/B test!

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