Once your Attribution goals are live, the next step is to ensure they're performing up to speed. In order for you to get a better understanding of your goals' performance, you can assess the metrics right from Perpetua's dashboard.

The default setting on the Attribution reporting dashboard shows the following metrics: Total Attributed Sales, Spend, and ACoS. Beyond these metrics, you have access to other metrics that are also helpful in evaluating the success of your goal.

You'll be able to see a total of 4 metrics at a time on your dashboard. To change or add other metrics, simply hit x on any of the default metrics currently displayed, hit "Add Metric" to access the following data points, and click the + button to add them on your dashboard like so:



Glossary of Attribution Metrics

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IMPORTANT: For each sales metric, there is a "Total" version. E.g. "Promoted Asin Purchases" and "Total purchases", or "Promoted Asin Units Sold" and "Total Units Sold".

The regular metrics only include promoted ASINs - ASINs from the landing page on your ads.

The "Total" version includes Brand Halo sales, which are additional sales on products that you aren't actively advertising for on Amazon that can be attributed to the advertising that you are running for other products.

Brand Halo ASIN = ASINs from the same brands as promoted ASINs.
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Click-Through Rate - The ratio of clicks to impressions.

Click-Throughs - A click on an advertisement that directs the user to a destination outside of the web page the ad was on.

Clicks - The number of times your ads were clicked.

Cost per Click - The average amount you paid for each click on an ad.

Impressions - The number of times ads were displayed.

Interactions - The number of times your ads were clicked.

Promoted Asin ACoS - The percent of attributed sales from promoted ASINs spent on advertising. Spend/Attributed sales.

Promoted Asin Add To Cart Clicks - The number of times a promoted ASIN is added to a customer’s cart after a click of an associated ad.
(*need to double-check this metric)

Promoted Asin AOV - The average total of every order placed on promoted ASINs with a merchant over a defined period of time.

Promoted Asin CVR - The percent of clicks that lead to a conversion on promoted ASINs (Conversions/Clicks).

Promoted Asin Detail Page Views Clicks - The number of detail page views for promoted ASINs after a click of an associated ad, per every measured click. For example, PADPV clicks of 3 would mean that every click measured on your ads, on average, equates to 3 promoted detail page views.

Promoted Asin Purchases - The number of times any amount of a promoted ASIN or ASINs are included in a purchase event.

Promoted Asin ROAS - The ratio of attributed sales from promoted ASINs vs Spend.

Promoted Asin Sales - The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after a click of an ad.

Promoted Asin Units Sold - The total quantity of promoted ASINs purchased by customers on Amazon after exposure to an ad. A campaign can have multiple units sold in a single purchase event.

Spend - Total clicks charges for your ads.

Total ACoS - The percent of attributed sales from promoted ASINs and Brand Halo ASINs spent on advertising. Spend/Attributed sales.

Total AOV - The average total of every order placed on promoted ASINs or Brand Halo ASINs with a merchant over a defined period of time.

Total CVR - The percent of clicks that lead to a conversion on promoted ASINs or Brand Halo ASINs (Conversions/Clicks).

Total ROAS - The ratio of attributed sales from promoted ASINs or Brand Halo ASINs vs Spend.

Total Add to Cart Clicks - The number of times a promoted or Brand Halo ASIN is added to a customer’s cart after a click of an associated ad. (Total ATC = ATC + ATC BH).

Total Attributed Detail Page Views Clicks - The total number of detail page views for promoted and brand halo ASINs after a click of an associated ad, per every measured click. For example, Total ADPV clicks of 4 would mean that every click measured on your ads, on average, equates to 4 promoted or brand halo detail page views.

Total Attributed Sales - The total sales (in local currency) of promoted ASINs and Brand Halo ASINs purchased by customers on Amazon after a click of an associated ad.

Total Purchases - The number of times any number of products are included in a single purchase event. This counts purchases for promoted ASINs as well as Brand Halo ASINs tracked in the order. (Total purchases = Purchases + Purchases BH)

Total Units Sold - The total quantity of promoted ASINs and Brand Halo ASINs purchased by customers on Amazon after a click of an associated ad. A campaign can have multiple units sold in a single purchase event.

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