There are some new key metrics that have been added to Perpetua's Total Sales tab that you can now view both on the graph overview or in the product list table.
These new metrics include:
Sponsored Sales = Sales attributed to Sponsored Products, Sponsored Brands, and Sponsored Display.
Sponsored Spend = Advertising spend attributed to Sponsored Products, Sponsored Brands, and Sponsored Display.
Sponsored ACoS = ACoS for Sponsored Products, Sponsored Brands, and Sponsored Display.
Total Attributed ACoS = ACoS for the sum of DSP and Sponsored sponsored advertising spend.
DSP sales = Sales attributed to DSP ads.
DSP spend = Advertising spend attributed to the DSP
DSP ROAS = Return on ad spend for the DSP
DSP ACoS = ACoS for the DSP.
How do I view these new metrics in my Total Sales tab?
You can easily view these new Total sales metrics through the Total Sales Overview page.
Here are 2 ways to view these metrics:
See new Total sales metrics on your graph
1. Click on the Sales tab in the left-hand menu.
2. Navigate to the "Add Metric" box at the top right corner, just above the graph. Click the box, and when you scroll down, you will now see the new metrics appear under the "Hidden" metrics section.
3. Click on the metrics you'd like to view and this will add the metrics under the "Showing" metrics section. Then hit "Confirm".
4. Now you should be able to see these metrics on your graph!
Customize columns to add new Total Sales metrics to your product list table
1. Click on the Sales tab in the left-hand menu.
2. At the top right corner of your table, click the 3 bars icon to customize your columns.
3. Select the metrics you wish to view in the drop-down menu. These metrics will appear immediately in your table when selected.
Note: Sponsored Brand spend will be captured in metrics at the top of the page but will be excluded in spend by ASIN as spend cannot be attributed to specific ASINs.