If you don't already have videos to use for Sponsored Brand video campaigns, you can create videos directly in Perpetua.
In order to access the video creator, go to the Sponsored Brand page, select New Goal, and then Video. From here you can choose Select Video if you want to upload a video you already have, or use one that you have previously made in Perpetua. Alternatively select Create Video to launch the Video Creator.
The first element of your video to select is the theme. You can preview the themes on this screen to see what is the best fit for the ASIN you will be advertising in this video. Note that the different themes may use different numbers of images, lines of copy as well as lengths of copy and default music. Additionally some themes will feature the name of your product while others will not. If you have specific branding you want to use, please reach out to email@example.com to talk to the team about developing a custom theme for your videos.
Product name is not a required input for all themes. A short name for the advertised ASIN to alert customers as to what is in your video.
The number of images you will need for your video depends on the theme you have chosen. You will see suggestions for the images such as Brand Logo and Product image, although you can input any images that you feel work nicely with the theme and the message you are trying to communicate with this video.
Similar to images, the copy that you can input will depend on the theme you have chosen. Once again there will be suggestions for what type of copy to input in each box, but it is up to you as to the messaging you would like to use. There is a character limit on each text box that will also vary by theme.
There is a default song associated with each theme, alternatively you have the option to select a different song from the Perpetua library. If you want to use a different song that you have the rights to use in a video, you will need to have a custom theme created.
Each video will cost 1 credit to make, and once you have selected Create Video, no changes can be made. This means that if you made any typos or want to change any images, YOU WILL NEED TO USE ANOTHER CREDIT TO DO SO.
Your first video with Perpetua will be free, then additional video credits must be purchased. Credits can be purchased in packages of 10 for $100 USD by selecting the Buy More button in the video creator window.
It is your responsibility to ensure that all content in your video adheres to Amazon's guidelines for Sponsored Brand video. If images or text put into the Perpetua video creator cause your video to not be approved, this will still use a video credit.
If you have any questions regarding the Sponsored Brand video creator that were not answered by this article, please reach out to firstname.lastname@example.org