We designed Perpetua to help you drive true incremental growth of your Amazon business. Vanity metrics like ACOS and Attributed sales don't always tell that story.
We partnered with a third-party data source to bring you Organic Rank and Share of Voice tracking in Perpetua. These metrics are vital because they represent the relative success of your brand on any given search relative to your competition and are directly correlated with total revenue growth.
FAQ Quick Links:
What regions can access Organic Rank and Share of Voice tracking?
What metrics can I see for Search Terms that I am tracking?
When viewing a Search Term where you have multiple ASINs that rank organically on the first page, the highest ranking ASIN will show up in the table/chart.
Organic Rank = Number your product is listed within the Organic Search Term Results
Sponsored Rank = Number your product is listed within the Sponsored Search Term Results
Total Rank = Number your product is listed within all Search Term Results regardless if sponsored or organic placement
2) Share of Voice
Organic Share of Voice = Percentage of Organic Search Term Results on first page that your brand owns compared to your competitors
Sponsored Share of Voice = Percentage of Sponsored Search Term Results on first page that your brand owns compared to your competitors
Total Share of Voice = Percentage of Sponsored + Organic Search Results on first page that your brand owns compared to your competitors
TOS Sponsored Share of Voice = Percentage of Sponsored Search Term Results on Top of Search (ads that show before any organic results) that your brand owns compared to your competitors
How many pages of Organic data does Search Term tracking look at?
Search Term tracking looks at the first page of organic results on Amazon.
How do I track Search Terms?
See this article for full details on how to start and stop tracking Search Terms, as well as how to increase your quota. Search Terms can be tracked from Search Terms on the left hand navigation panel or from the Search Term tab within a goal.
What is the difference between the Search Rank tab within a goal and the Search Terms page from the left-hand navigation bar?
The Search Rank page has all the same functionality as the Search Rank tab within a goal page. From both screens you are able to start/stop tracking Search Terms, as well as increase your quota on the number of keywords you can track. Search Terms are tracked across your entire account, and not on a goal by goal basis.
Share of voice will be the same for Search Terms regardless of which view you are looking in, as this metric shows all ASINs from your brand on the first search page
Rank will show you the top rank for ASINS within that goal when you are looking in a goal, and will show the top rank for all ASINs in your account when viewing the Search Rank page.
How does Perpetua get the data for Search Term Tracking?
Perpetua has partnered with a third party service that pulls data off of Amazon 5 times each day. This data is averaged across each day to determine the metrics displayed for that day.
What does "Top Search Term" mean?
If you see the "Top Search Term" icon on a Search Term, this is one of the top 10,000 Search Terms on Amazon. These are tracked for free across all accounts and will not be counted as part of your quota.
How do I see what Search Terms I am tracking?
If you go into the Search Rank page or to the Search Rank tab in a goal, you can view the "Manage Search Term Tracking" icon. From this screen you can view all of the Search terms that you are currently tracking on your account.
Why don't I see any data for a Search Term I am tracking?
After choosing to track a Search Term, you may need to wait up to 24 hours before you start to see the data on this Search Term.
Why is Organic Rank / Search Frequency Rank data missing for tracked terms?
See How many pages of Organic data does Search Term tracking look at? above. Products must appear within the first search results page in order for organic rank data to populate.
Search terms must be in the top 1 million searches in order for the Search Frequency Rank metric to appear.
Why is there a Search Term already being tracked?
We offer one free Search Term tracked per marketplace.
If you don't see the answer to your question here, reach out to firstname.lastname@example.org and someone will help you!