Sales analytics allows you to combine sales data from Vendor Central — Amazon Retail Analytics (ARA) — with your advertising data to estimate organic sales and measure the impact of Amazon Advertising on total sales.
To get started, download one of the following reports as a CSV from ARA and upload below.
- ARA Premium: Sales Diagnostic “Ordered Revenue” report.
- ARA Basic: "Sales Diagnostic Detail View" report.
- Make sure the date range is filtered to only a single week or month (only Weekly or Monthly reporting is supported)
- Set Program to Amazon Retail
- Set Distributor View to Manufacturing
- Set Sales View to Ordered Revenue or Shipped COGS (ARA Basic)
- Set Category, Subcategory, and Brand to All