Sales analytics allows you to combine sales data from Vendor Central — Amazon Retail Analytics (ARA) — with your advertising data to estimate organic sales and measure the impact of Amazon Advertising on total sales.
To get started, download one of the following reports as a CSV from ARA and upload below.
ARA Premium: Sales Diagnostic “Ordered Revenue” report.
ARA Basic: "Sales Diagnostic Detail View" report.
Make sure the date range is filtered to only a single week or month (only Weekly or Monthly reporting is supported)
Set Program to Amazon Retail
Set Distributor View to Manufacturing
Set Sales View to Ordered Revenue or Shipped COGS (ARA Basic)
Set Category, Subcategory, and Brand to All