By default, every goal set in Perpetua will launch a campaign that leverages Amazon's Product Attribute Targeting (PAT) capabilities to advertise your products against other products or categories on Amazon.
Perpetua automatically harvests ASINs and product categories to target from a variety of sources including:
- Product and category targets from historical campaigns
- ASINs in search term reports that have had conversions
- Categories containing ASINs from search term reports
- Amazon-suggested ASINs and categories
Just like for keywords, the Perpetua ad engine will algorithmically set bids on all product targets in order to maximize sales while respecting ACoS and budget constraints set in the app.